Founder, J.Nichole Smith
AUTHOR, ARTIST & PETPRENEUR
My name is J.Nichole Smith, but you can call me Nic. I am thrilled you’ve found your way to Animalhaus! If you’re a pet photographer, pet brand, marketer, or art buyer in the pet space, I can confidently say you’re going to find something here that makes your life, brand, or project better.
I have been on the cutting edge of the pet industry for over a decade. I have watched new brands launch and thrive (like many of those I interviewed for my book the Million Dollar Dog Brand), but I’ve also seen hundreds, perhaps thousands more… never get off the ground, or launch and fail. Anyone who has spent anytime building a business understands why… that sh*t is hard!!
As I’ve worked to uncover my true passion and purpose in this beautiful, fleeting life, I’ve discovered one very important truth: I was born to help entrepreneurs find freedom and fulfilment by building brands instead of just businesses. Petpreneurs in particular hold a special place in my heart, because let’s face it, the pet industry and its quirky, devoted, creative people is uniquely spectacular.
This project, Animalhuas, is the perfect synthesis of the many moving parts of my career and expertise. I built it to bring the artists and content creators in the pet industry together with pet brands, because together we are stronger.